SC Asset Corporation Plc (SC), one of Thailand’s leading property developers, recorded healthy financial results and high sales in 2020 despite the Covid-19 situation in Thailand.
SC’s Chief Executive Officer Mr. Nuttaphong Kunakornwong says: “The company has won success with record-high pre-sales despite challenges presented by the outbreak. SC achieved 16.602 billion baht in presales, of which 14.757 billion baht came from horizontal residential projects, marking a 37 per cent increase year on year. As a result, the company is Thailand’s No. 1 developer of single-detached houses priced at more than 10 million baht per unit, with pre-sales of these units coming in at 26 per cent of the total market value.”
The company also announced its business direction for 2021-2022, with three key strategies to make SC’s fully-loaded the No. 1 brand for single-detached houses.
The three-pronged strategy is as follows:
•Land
The company has earmarked 25 billion baht to acquire 30 plots during 2021-2022 to build horizontal residential projects covering its market segments in Bangkok and its suburbs.
•Liquidity
SC has healthy liquidity both in terms of cash and a credit line with banks worth more than 10 billion baht. The company also has a strong debt-to-equity ratio at 1.38:1 as of the end of 2020, which is lower than its D/E of 1.58:1 in 2019.
•Products
In line with SC’s brand philosophy, “For Good Mornings”, the company has a policy of developing residential projects with a special focus on three main categories, namely Design, Technology and Living Solutions to serve all customers, especially under the “new normal”.
Design For Good Morning under the concept of Homes For All
The company is now basing the design and development of its new residential projects in line with the new normal, especially since people are having to work from home due to the Covid-19 outbreak and subsequent restrictions.
The developer will introduce its latest designs under the concept, “One Size Doesn’t Fit All”, in which two types of homes will be created: Baan Khon Sod or residences for single occupants, and Baan SoU-21 for young families. These homes will be introduced at Avenue Rama 9 soon.
Technology for Good Mornings
SC has adopted futuristic technology on three fronts:
•Brain of the residence: The SC team has created a digital panel run using an operating system called “Ruejai OS”, which allows the resident to control all electrical appliances remotely.
•Pulse of the residence: The SC team has also created a system that allows residents to control utilities such as water and electricity as well as air quality through the use of sensors, iOT and AI technology.
•Artificial Intelligence: The SC team has joined up with Vulcan Coalition Co Ltd and visually impaired persons to develop Speech AI-NLP (Natural Language Processing) and an AI Home System that allows the visually impaired to operate home appliances through voice commands. This is the first time this technology is being used in Thailand.
Living solutions For Good Mornings
Following its success as a leading living-solutions provider, SC now offers homeowners a chance to become Ruejai Club members, under which their homes will be provided with regular check-ups and maintenance.
This service is provided by its property management firm, SC Able, which currently manages 28 projects – both horizontal and vertical – nationwide.
In line with its ambitious business strategy, Mr. Nuttaphong said SC A is now targeting 20 billion baht in pre-sales and total revenue of 19 billion baht in 2021. This will come from its 69 residential projects worth a combined 57.5 billion baht.
Of the 69 projects, 11 will be launched this year worth a total of 17 billion baht, comprising eight horizontal residential projects worth 9 billion baht in total and three vertical projects worth 8 billion baht.
“With SC’s fully-loaded format, we can ensure every customer has a ‘good morning’ and that we will be the No. 1 brand for single-detached houses in every homebuyer’s mind,” he said.
SC Asset approves dividend payment of 0.18 baht per share at its 2021 Annual General Meeting of Shareholders
Thank you for contacting us, we will get back to you as soon as we can.
For the company to collect, process or use your personal data for the purposes as follows:
Communication and provision of various information relating to products and services of the Company and offer of any projects in which customers may be interested
Preparation of marketing plan and analysis, process, development and improvement of products and services of the Company
Transmission of information to any third party or business alliance of the Company in relation to products and/or services of the Company
This policy shall be used for personal data protection for clients of SC ASSET Corporation Public Company Limited and its affiliated companies (the "Company") which you provide personal data through online and offline channel such as site visit, website, mobile application, social media (“Platform”), allowing you to search for, visit, use products and services of the Company and/or its business partners such as:
Residential projects, i.e. condominiums, detached houses, townhouses, commercial buildings and other projects.
Baan RueJai Application by SC Asset.
News and promotions of products and services.
Any operation regarding products and services.
Before you use this website, please read the terms and conditions and the Privacy Policy for personal data protection. If you do not accept these terms and conditions and Privacy Policy for personal data protection in this website, we would like you to stop using this website immediately, and your continuing use of website will indicate your consent to the terms and conditions and Privacy Policy for personal data protection of the Company as follows:
"Personal Data" means personal information that enables an individual to be identified, whether directly or indirectly.
"Cookies" means information that is sent from a website to each visitor’s computer while accessing such website.
2. Personal Data collection
2.1 The Company will collect your Personal Data that the Company received whether directly or indirectly which consists of;
Personal data such as name, last name, gender, age, nationality, date of birth, marital status, address, occupation, place of work, postal code, email address, telephone number, credit card, personal income, car that you are driving.
Data on your interests such as products and services, hobbies, social networking activities, sports, travelling, etc.
Data on your decision whether or not to choose products and services, such as reason of purchase or selection of residence, budget, purpose, other products that are used for comparison, comments and site visit information regarding products and services.
Data that specifies your location while using the website. If you enable the GPS system, you consent the Company to collect and process your location information. However, if you would like to conceal this information, you can install programs or turn off GPS on your mobile phone.
Information searching behavior on website where the Company will use cookies as a tool to collect data such as:
Necessary information to be provided to the Company and the Company is entitled to process such personal data as stipulated by law without consent as follows:
Data to be provided for complying law or performance or execution of a contract or other data as stipulated by law. If you do not give your personal data, the Company may not be able to proceed with such action requested by you or as the Company informs you or other consequences pursuant to the applicable law.
Data that is necessary for any lawful interest such as the collection of photo from the Company’s activities and etc.
Other Personal Data subject to your prior consent
2.2 The Company will collect your Personal Data only as necessary or for the purpose of collection and in accordance with the law. However the Company may collect and anonymise any data.
In case you access to the website or advertisement which are not operated by the Company, the privacy policy on personal data will be governed by the one of that website, for which the Company shall not be held responsible.
2.3 Method of Personal Data Collection
through the Company’s channel, e.g. electronic means, documentation, verbally, depending on circumstances etc.;
or through channel of the Company’s business partner / other service providers, e.g. Facebook, Instagram, Twitter, Tiktok, Line, etc., for the purpose of creation of your profile or agent. or
2.4 Children
The Company has no intention to collect any Personal Data of a child whose age is less than that stipulated by law (the “Age Limit”). If you are younger than that of the Age Limit, please do not use the service of the Company or give any Personal Data to the Company.
In the event that you are a parent of a child whose age is less than the Age Limit and is aware that your child is giving Personal Data to the Company, please contact the Company and you may request to exercise your right instead.
In the even that you are a child of age that is less than the Age Limit and need to receive services and products of the Company, you are required to have a consent of your parent in place for the provision of your Personal Data.
3. Purpose of collection / use / disclosure of the Personal Data
4.Potential Receivers of Your Personal Data
4.1 The Company, business partners of the Company or any employee of relevant companies.
4.2 Agents of the Company who has been authorized to offer and sell the Company’s products and services, including agent or person hired by such person.
4.3 Other persons, including agent or person hired by such person who is arranging in connection with the Company’s products and services, the conduct of the marketing activities, the offer of the Company’s information, the development of the Company’s products and services, e.g. payment method, documentation system, technology, delivery of documents, research, etc.
4.4 Any governmental authority or supervision organization or any person to which the Company is required to disclose such data whether by laws, regulations or order in relation to the Company or pursuant to the Company’s agreement with any governmental authority or any other person.
5. Security of Information
6. Owner's rights
7. Marketing Activities and Promotional Activities
In the event that the Company has send any information relation to its marketing activities and promotional activities, including those concerning products, services or any interesting activities and if you have agreed to receive such information but would like to cancel such receipt, you may proceed by Call Center at 1749 .
8. Exceptions to the Confidentiality of Personal Data
Any of the following actions shall not be deemed an offense to the Privacy Policy:
9. Personal Data Retention
The Company will retain your Personal Data only for such period of time as necessary to fulfill the purposes outlined in this Privacy Policy.
10. Changes to our Privacy Policy for personal data protection / Contact of the Company
